Thursday, September 29, 2011
Book Trailers: Yay or Nay?
It seems like every major YA book coming out lately is prefaced with a trailer. These trailers are typically 1 to 2 minute Youtube videos teasing a soon-to-be-released novel. Some look professional, many look as though they were made very cheaply (understandably - no one has a budget for a book trailer). Some are more abstract previews, some give a good idea of what the book is about.
I am a nay on book trailers. I think they're a great idea in theory. Every movie and TV show is previewed by a trailer. Why shouldn't books get the same treatment? Given the reality of multimedia life on the Internet, it's smart to use video to promote your book. Plus, it's a great way to expose potential readers who don't routinely troll Goodreads or their local bookstore reading book synopses to books they would otherwise miss.
My issue with book trailers is that I don't have time to watch them. Sure, they're only 2 minutes, but it only takes me 10-20 seconds to read a book synopsis. I would rather spend my free time reading or writing than watching videos on Youtube. A lot of people connect very well with video. I have trouble focusing on movies, TV shows, or even brief videos. It is much easier for me to decide whether I want to read a book by look at the synopsis.
Plus, many book trailers are quite abstract. I love Maggie Stiefvater's beautiful trailers for her Wolves of Mercy Falls series. But if I wasn't already a fan of the books, I don't know that I would glean enough from the trailer to decide whether the book was worth reading.
Do you like book trailers? Do they influence the books you read?
Posted by Alison Can Read at 1:13 AM